Senior PPC Executive

Marketing, PR and Web Design


RecruitGibraltar are currently recruiting for a Senior PPC Executive to join a successful and diverse gaming operation with online betting and gaming websites. Due to their continued success and expansion in the UK and abroad, our client is on the lookout for enthusiastic, innovative and dedicated people who want to begin or continue their career in the online gaming industry. In return our client offers a diverse and exciting working environment and comprehensive training and support that actively encourages their people to develop and work up the organizational structure. In addition, an excellent benefit package is on offer that rewards their employees for their loyalty and hard work.

What is the plan for the Senior PPC Executive role?

The Senior PPC Executive will be responsible for PPC strategies and optimisation of paid search Sportsbook and Casino accounts across the UK and European markets.

What will you do as a Senior PPC Executive?

• The main responsibilty is the day-to-day running of our PPC accounts for the UK and Europe (campaign building, keyword development, bid management, ad copy creation, ad, extension and LP testing).
• Taking responsibility for PPC optimisation and performance (budget management, responsibility for targets etc.).
• Reporting on PPC campaigns and identifying areas for improvement.
• Liaising with other acquisition channels to share best practices, knowledge, experience, results and test findings.
• Keeping on top of the latest innovations in search marketing & testing these as appropriate.
• Managing the day to day PPC activities on Bing, Google, Apple store, Google Play Store and other platforms.
• Identifying SEA targets for growth of visibility, traffic, acquisition and efficiency.
• Evaluating, proposing and implementing the most suitable PPC optimisation.
• Ensuring best practices are adhered to with regards to SEM account structure, campaign setup and optimisation.
• Working closely with other departments to brief opportunities, promotions and landing page setup, to fit in with the PPC and business goals.

What do you know that makes you a great Senior PPC Executive?

• At least 2 years’ hands-on PPC experience working in an agency or running PPC activities in-house.
• Degree in Marketing, Business, Communication or related discipline.
• E-commerce or E-gaming PPC experience essential.
• Understanding of the registration to conversion acquisition model.
• Thorough knowledge of AdWords, Bing Ads and Google Analytics.
• Knowledge of Marin / Kenshoo or any other PPC management tool is an advantage.
• Valid AdWords certification preferred.
• Understanding of PPC and cross-channel tracking.
• Strong analytical, reporting and Excel skills.
• Excellent writing and communication skills.

Salary circa £35k based on experience with bonus & an excellent relocation and benefits package.

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