Marketing Campaign Analyst
Marketing, PR and Web Design
- IT Internet and Technology
RecruitGibraltar are currently recruiting for a Marketing Campaign Analyst to join a household name in the Online Gaming Sector with an excellent reputation in its field of expertise. They are a forward thinking Company and seek employees who have the same drive and motivation in their chosen career. Their desire to retain their market leading position means that all aspects of their business model are managed with a view to being the best and providing an outstanding working environment for their staff in all their locations.
What is the plan for the Marketing Campaign Analyst role?
The Campaign Analyst will be responsible for the production of regular and ad-hoc reports and insights to enable optimisation of bonuses, promotions and overseeing the delivery of day to day MI tasks across the product portfolio.
What will you do as a Marketing Campaign Analyst?
Creation, execution and reporting on bonuses that are run automatically from our back office
Analysis and comparison of new and existing campaigns to drive efficiencies and improvements
Extraction of accurate data from the back-end systems
Minimize bonus abuse to ensure promotion efficiency.
Development of campaign success reports and monitoring progress over time.
Presentation of data in a consistent and comprehensive manner.
Creation of ad hoc analysis to support campaign team decision making and planning
Monitor bonus activity across all channels to detect and raise any issues to be fixed.
Rapidly respond to operational needs by providing ad hoc analysis, support and administration
Identify actionable insights, suggest recommendations and influence the direction of the Brands by effectively communicating results to cross functional groups
Communicating and coordinating with key stakeholders and departments to achieve team KPIs
Research and monitor competitive products within and outside of the industry, sharing any feedback and suggested improvements with the team.
What do you know that makes you a great Marketing Campaign Analyst?
Advanced in Microsoft Excel & Access, highly analytical and data driven with a strong attention to detail.
VBA and/or SQL experience an advantage
Experience of creating campaign report dashboards and management KPI packs
Good commercial business understanding - focused on maximising business value through analysis and data
Knowledge and understanding of all / either online Casino, Bingo or Sports betting highly desirable
Salary to attract the best with bonus, an excellent relocation package and private healthcare.