Marketing Analyst

Marketing, PR and Web Design - IT Internet and Technology


RecruitGibraltar are currently helping our client who is a fast-growing multi-national business operation which provides travel insurance in the UK, Europe and Australia. They are looking for a Marketing analyst who understands performance marketing and the importance of data-driven decision making. You will work with the performance marketing team to help find insights/opportunities based on the data from different marketing channels. You will be responsible for conversion setup/tracking, ROI analysis and reporting automation across multiple paid channels.

What will you do as a Marketing Analyst?

• Measure the effectiveness of advertising, marketing and communications strategies. Analyse marketing metrics to gauge pricing and identify cause and effect relationships
• Conduct research regarding marketing strategies and collaborate with marketing department to develop appropriate sales strategies
• Provide standard reporting packs to track marketing performance while illustrating data with graph trends and translating complex results into written texts that are clear and understandable.
• Track and forecast trends in sales and marketing and analyse in detail the data collected to provide management with thorough reports and results.
• Collect and analyse data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand.
• Locate trends in the existing customer database and recommend CRM actions by identifying most profitable segments and assisting campaigns.
• Gather information on competitors, conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition

What do you know that makes you a great Marketing Analyst?

• Bachelor’s degree in marketing or a related field preferred
• Previous experience as a marketing analyst
• Excellent oral and written communication skills in English
• Experience with data collection methods, portfolio of surveys, polls and focus group results a plus.
• Ideally some knowledge of statistical software, including SPSS, SAS and similar programs (Python, SQL, Google Analytics, Tableau, R, etc.), MS Office, Microsoft Word, Excel, Access and PowerPointand general databases
• Familiarity with search engines, business research tools and web analytics, including CRM programs

Salary circa 40k based on experience plus package.

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