Content Operations Manager

Marketing, PR and Web Design


RecruitGibraltar are currently helping our client who is a long established and reputable gaming company who offer long term career growth, excellent salary, relocation assistance, and a rewarding working environment where you can make a real impact. They need a Content Operations Manager to be responsible for using CMS applications, for the creation and management of Sportsbook websites, applications and other mediums.

What is the plan for the Content Operations Manager role?

You will be required to support and facilitate the wider content team by implementing and managing a rota that aligns with the sports schedule and provides optimal coverage at key times of operation. You will be expected to compile a sports schedule of events and use this to inform a content strategy, to be referenced on a daily basis across all brands, channels and product. Using financial, web and activity trends you will aim to optimise content execution, by tracking successful techniques and using these to inform an adaptive strategy.

Using banner carousels and CMS tools you will be responsible for ensuring that the betting events and opportunities we present on our mobile site are always timely, relevant and engaging. Our ‘best free bet offers’, the in-play betting that’s on TV right now, the ‘Price Boost’ on the big match starting soon… will be responsible for that customer experience in real time.

What will you do as a Content Operations Manager?

Create and manage a rota that facilitates the provision of content coverage during working hours and provides extended coverage at required times.
Recruit, mentor and develop the team by providing development, coaching, objectives and goal setting, performance management and other people policies as required ensuring the team is motivated, productive and fully compliant with all regulations and legislation.
Creation and distribution of the sports schedule by compiling a schedule of sports and other events in relation to betting opportunities. This will be used to inform the content strategy, support the content team daily operations and form a content operations specific pack distributed to the wider business
Use the sports schedule to define a daily content strategy and priorities that will drive engagement and turnover
Cross-reference analytical and financial data in order to optimise the display of events against the schedule and at peak times. You will balance the inclusion of marketing and gaming content
Oversee the consistency and execution of content across all brands and platforms. It will be your responsibility to become intimately familiar with the separate brand strategies and ensure that brand values are upheld and maintained across the different products
Capture and report on web trends and financial data to enhance the implementation and management of content across the different brands and channels to drive uplift by identifying key revenue and engagement drivers and applying this learning to all content areas
Conduct regular one-to-one sessions with the content team to track issues and mange performance. You will report any concerns or pertinent information to the Head of Content, in order for this to be used to support the wider team
Support the testing of CMS and relevant functionality changes

What do you know that makes you a great Content Operations Manager?

Experience in a content role previously
Leadership ability essential
HTML experience preferred
Extensive sports and betting knowledge essential
Usage of content management systems, including Google Analytics

Salary based on experience with bonus & an excellent relocation and benefits package.

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