CRM Planning Executive

Marketing, PR and Web Design


RecruitGibraltar are currently recruiting for a CRM Planning Executive to join a household name in the Online Gaming Sector with an excellent reputation in its field of expertise. They are a forward thinking Company and seek employees who have the same drive and motivation in their chosen career. Their desire to retain their market leading position means that all aspects of their business model are managed with a view to being the best and providing an outstanding working environment for their staff in all their locations.

What is the plan for the CRM Planning Executive role?

The CRM Planning Executive is responsible successful delivery of agreed quality campaigns/communication to the customers. The role is responsible for the development, successful execution and on-going optimisation of the outputs from the team across automated journeys, campaign communications, newsletters and value statements. The CRM Planning Executive works within the CRM Planning team and reports to the CRM Planning Manager.

What will you do as a CRM Planning Executive ?

Ensure delivery of all CRM activity for the business, including e-mail, direct mail, SMS, and other channels as required:
Coordinate the execution of BAU by Manila CRM Executives
Manage the support chat groups for the Manila CRM Executives
QA and approval of campaigns executed by the Manila Executives
Build and manage journeys to maximise customer retention and activation, reduce churn, increase bet frequency and customer value
Build and manage automated campaigns
Manage and execute DM campaigns
Work closely with the Brand and Promotional teams on the promotional calendar, ensuring that all campaigns are delivered in line with the plans agreed across the business to ensure meaningful campaign data can be extracted to drive effective decision making going forward
Ensure that all activity delivered is consistent, of excellent quality and follows the brand guidelines as well as best practice and that all materials are fully compliant with all relevant legislation
Ensure CRM campaigns are compliant with quality assurance ensuring that quality standards are met to deliver excellent customer service
Work with analysts to deliver effective and regular data mining and segmentation solutions in order to send targeted and timely communications to the customer
Drive forward the performance of all marketing campaigns in terms of, Open Rate, Click rate, Take up rate and ROI whilst reducing unsubscribe rates

What do you know that makes you a great CRM Planning Executive ?

Experience of working in a marketing / CRM team, either agency or client side, ideally in the online betting or gaming industry
Good knowledge of Email and overall campaign Best Practice
Strong communication skills (verbal, written and presentation) with an inquisitive mind-set
Experience of actively using and optimising CRM techniques including segmentation, campaign planning, implementation and evaluation
Strong communication skills (verbal, written and presentation) and the ability to work with a variety of teams within a company
Good IT skills including strong experience of Microsoft Office (Excel, Word, Outlook etc.)
Experience of working with Content and/or Campaign Management Systems preferred

Salary based on experience with bonus & an excellent relocation and benefits package.

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