Brand Manager (Casino)
Marketing, PR and Web Design
RecruitGibraltar are currently recruiting for a Brand Manager to join a household name in the Online Gaming Sector with an excellent reputation in its field of expertise. They are a forward thinking Company and seek employees who have the same drive and motivation in their chosen career. Their desire to retain their market leading position means that all aspects of their business model are managed with a view to being the best and providing an outstanding working environment for their staff in all their locations.
What is the plan for the Brand Manager role?
The Brand Manager responsibilities include the conception, implementation and analysis of promotional programs and marketing activity for a casino brand. You will be responsible for conceptualising and launching promotional campaigns, whilst monitoring the number of real money players and player turnover. You will work to ensure all campaigns are in line with business strategy and budgets.
What will you do as a Brand Manager?
Supporting the Brand Director and working closely with the business wide operations teams, in order to oversee delivery of annual promotional strategy and its tactical plans for existing and new brands, including building launch plans, assessing products across the business and looking into cross selling around other company products
Work with other members of the Gaming Brands team on the Integrated Marketing Plan to ensure there is a rolling calendar of activities for the brand; ensuring promotions are consistent with the plan and regular yearly events. These activities are to be attractive to the customers, cost effective, relevant and aligned to other areas of the business
Full involvement in the development, launch and communication for promotional activity, whilst always monitoring the process and reviewing what is being produced
Manage the launch of new products, including all promotional content and exposure of these promotions. You will need to manage how the promotions would be pushed to the customer via the CRM team
Optimise brand budgets for new and existing products through ongoing analysis and control this to ensure a positive return on investments
Work closely with the Business Intelligence team to review campaign performance against set business KPI’s and analyse the return on investment in regards to the different strategic approaches and provide recommendations where necessary to management
Work on full campaign analysis involved for each product and promotion, enabling the business to understand the effectiveness of the activity
Lead on all large marketing projects involving TV media and press coverage in regards to what messages the company would want to be pushing and what content we would like to be advertising for the brand
Supporting the reactivation of lapsed and inactive players for the brand by working closely with the CRM & Customer Journey Optimisation teams to understand the customer journey. You will drive reactivation via bonus offerings in order to gain more net gaming revenue per real money player
Defining and overseeing multichannel promotional campaigns and launch plans, including managing the promotions, user experience, CRM, and VIP launch strategy for new products working with the wider marketing teams and other areas of the business
What do you know that makes you a great Brand Manager?
A minimum of 2-3 years within the gaming sector within a marketing dept
Previous experience working on development and implementation of bonuses and product strategy
Strong numeracy skills with the ability to analyse large sources of data
Good IT skills including strong experience of MS Office
Ability to develop strong working relationships with internal and third party providers
Ability to review complex data and summaries for other team members
Salary £33k based on experience with bonus, an excellent relocation package and private healthcare.