Marketing, PR and Web Design
RecruitGibraltar is helping one our clients who is one of Europe's leading Gaming companies; they have a strong market share and play a dominant role in the Gaming arena. Their long established online brands provide excellent opportunities for highly driven candidates, giving rapid career progression to exceptional employees. They are looking for a PPC Executive to join the highly successful online marketing team.
What is the plan for the PPC Executive role?
Reporting to the PPC Manager, the PPC Executive will be primarily responsible for managing Apple iOS search & Google Play Store Android app promotion campaigns and also contribute to managing the paid search campaigns across the UK and European markets.
What will you do as a PPC Executive?
The main responsibilty is the day-to-day managing of the PPC accounts for the UK and Europe (campaign building, keyword development, bid management, ad copy creation).
Taking responsibility for Apple Search and Universal App Campaigns optimization
Reporting on PPC campaigns and identifying areas for improvement.
Liaising with other channels to share best practices, knowledge, experience, results and test findings.
Keyword research and analysis
Evaluating, proposing and implementing the most suitable PPC optimisation.
Ensuring best practices are adhered to with regards to SEM account structure, campaign setup and optimisation.
Creative A/B testing
What do you know that makes you a great PPC Executive?
At least 1 year, hands-on PPC experience working in an agency or running PPC activities in-house.
Good knowledge of AdWords and Bing ads.
Valid AdWords certification is an advantage
Understanding of PPC and cross-channel tracking is advance
Strong analytical, reporting and Excel skills.
A team player who feels comfortable working autonomously in a small team as well as fitting into a large-scale organisation.
Desirable: experience with YouTube/Video and Display/Remarketing within Google
Knowledge of sports is an advantage
Salary £25k - 28k based on experience with bonus, an excellent relocation package and private healthcare.