Senior Sports Content Executive
Marketing, PR and Web Design - Online Gaming
|RecruitGibraltar are currently recruiting for a Senior Sports Content Executive to join a household name in the Online Gaming Sector with an excellent reputation in its field of expertise. They are a forward thinking Company and seek employees who have the same drive and motivation in their chosen career. Their desire to retain their market leading position means that all aspects of their business model are managed with a view to being the best and providing an outstanding working environment for their staff in all their locations.
What is the plan for the Senior Sports Content Executive role?
As a Content Executive the successful candidate will be required to support the Sportsbook Operations Manager in setting up and configuring the delivery of real-time relevant sports content to involved customer groups as the action happens, to drive activity, customer excitement and continued engagement with the sporting day.
The role will be responsible for ensuring that the mobile proposition is always focused on presenting the most relevant content to engage the audience and drive them to place additional bets and retain their loyalty.
What will you do as a Senior Sports Content Executive?
Your job will include the opportunity to oversee the execution of the playbook and the evolution of real time content and customer messages as the sequence of events unfolds in-play through the sports schedule.
Orchestrate the control of all the site content as per the schedule and in consideration of the events and scenarios unfolding within those events
During in-play sports events, identify the ‘popular’ betting opportunities and ensure they are positioned prominently within the customer journey: Homepage and social media outlets.
Identify opportunities to message winning customers with opportunities to place additional related bets.
Oversee the Performance Social media team in their engagement of the audience with timely and relevant prompts of our betting opportunities
Bonus fulfilment. You will drive the process of identifying and uploading all customer free bets and bonuses in real time using Openbet and other internal system tools
All awarded free bets will also be supported with customer messages (PUSH, Inbox, login prompt) to improve conversion and fulfilment
Supplement and support known TV advertising schedule with coordinated onsite messaging and BTL messaging content – PUSH, Text, Social - to drive conversion and call to action
You will be responsible for tracking real time business volumes (actives, turnover, spend per head) vs Plan and driving additional activity to meet those targets
What do you know that makes you a great Senior Sports Content Executive?
Extensive sports and betting knowledge will be essential in allowing you to thrive in this environment
You will be passionate about sports betting and gaming
Experience of working in a customer facing or customer servicing betting function will be helpful as you will understand the needs and demands of our customers
Strong communication skills (verbal, written and presentation) with an inquisitive mind-set will serve you well in this fast moving function
Familiar with Mobile technology, you will be a keen user of mobile devices who understands the basic usability and technology that powers our customers’ experience of betting with us
Organised and with a strong work ethic, you will be hungry to learn new skills and take on board evolving tasks and responsibilities
The role will require you to work at those times when the sportsbook is at its busiest, so evening and weekend work will be the norm
Salary £32k based on experience with bonus, an excellent relocation package and private healthcare.