Bingo Marketing Executive
Marketing, PR and Web Design
|RecruitGibraltar are currently helping our client who is a market leading egaming company who has a great opportunity for a Bingo Marketing Executive to join this high performance team based in Gibraltar. The company is progressive and ambitious, has a policy of promoting from within and has a dedication to professional training and progression.
What is the plan for the Bingo Marketing Executive role?
The Bingo Marketing Executive will report into the Bingo Operations Manager and is responsible for executing the promotional and CRM plans to incentivise, entice, develop and increase the loyalty of bingo players across the brands.
What will you do as a Bingo Marketing Executive?
Working closely with the Head of Bingo Operations to produce the yearly promotional plan
Responsible for updating the marketing plan and its execution day to day
Regular reporting of promotional performance, costs and ROIs
Delivery of competitive benchmarking of promotions and ensuring that the marketing plan is adapted to respond to competitor activity
Day to day content management of the Bingo brands to ensure that the correct and most timely messages are always briefed in to ensure site is up to date and market competitive
Delivery of the monthly promotions schedule and setting up campaigns. This includes creative concepts, mechanics, and pay out structures
Creation and sign-off of creative briefs for promotional campaigns and product launches.
Working closely with the CRM team to ensure smooth delivery of all promotional communications to our customers
Ensuring new games are promoted to the correct customers on site, to include game positioning and promotion inclusion
What do you know that makes you a great Bingo Marketing Executive?
Solid online gaming marketing experience
Previous experience working within the Bingo sector
Promotions/Marketing experience strongly preferred
Knowledge of customer servicing and retention strategies
Exemplary written and spoken English
Ability to work effectively as part of both small teams and larger formal groups
Good IT skills including strong experience of Microsoft Office; Excel, Word and PowerPoint
Detail focused but able to see the “big picture” and maintain progress
Salary £28k - 30k based on experience with bonus, an excellent relocation package and private healthcare.