CRM Executive

Marketing, PR and Web Design


RecruitGibraltar are currently helping our client one of the highest regarded companies within the online gaming industry to find a CRM Executive. As a CRM Executive you will develop, implement and optimize CRM campaigns for the activation, retention, reactivation and cross-selling of clients across products to increase customer lifetime value, longevity, and to reduce customer churn.

Job Responsibilities

Campaign Management (planning and execution)
• Support planning and conceptualizing of campaigns based around events / sporting calendar
• Ensure campaign briefs are submitted on time and all relevant stakeholders are communicated
• Create campaign flows, segments and life cycle journeys using the available CRM solution
• Create marketing assets like email, sms, push messages, onsite banners and landing pages
• Adhere to campaign QA process prior to ‘go live’
• Ensure campaign awareness among all departments including CS

Campaign Analysis and Optimization
• Report on campaign success metrics like Conversion or Retention rates, including channel specific engagement metrics like Open and CTR rates
• Support and plan optimization of campaigns through AB testing and control groups
• Document results for all campaigns weekly and monthly, in required format for future reference
• Identify key opportunities to enhance customer experience, improve retention, conversion and Xsell rates
• Support review of current CRM business practices and identify improvements

Role Requirements:

• Prior experience in a gaming or sportsbook environment is prefered
• Is comfortable with HTML and email creation process
• Prior experience in using any CRM solution like Silverpop, Email Vision, Exact Target or Adobe Neolane is an advantage
• Comfortable with numbers and using MS Excel OR Has good content writing skills

Salary £25k - £30k based on experience with bonus, pension and private healthcare.

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