This role is no longer available but if you wish to send us your CV for other similar roles please do so on apply@recruitgibraltar.com
RecruitGibraltar are currently helping our client one of the highest regarded companies within the online gaming industry to find a CRM Executive. As a CRM Executive you will develop, implement and optimize CRM campaigns for the activation, retention, reactivation and cross-selling of clients across products to increase customer lifetime value, longevity, and to reduce customer churn.
Job Responsibilities
Campaign Management (planning and execution)
Support planning and conceptualizing of campaigns based around events / sporting calendar
Ensure campaign briefs are submitted on time and all relevant stakeholders are communicated
Create campaign flows, segments and life cycle journeys using the available CRM solution
Create marketing assets like email, sms, push messages, onsite banners and landing pages
Adhere to campaign QA process prior to go live
Ensure campaign awareness among all departments including CS
Campaign Analysis and Optimization
Report on campaign success metrics like Conversion or Retention rates, including channel specific engagement metrics like Open and CTR rates
Support and plan optimization of campaigns through AB testing and control groups
Document results for all campaigns weekly and monthly, in required format for future reference
Identify key opportunities to enhance customer experience, improve retention, conversion and Xsell rates
Support review of current CRM business practices and identify improvements
Role Requirements:
Prior experience in a gaming or sportsbook environment is prefered
Is comfortable with HTML and email creation process
Prior experience in using any CRM solution like Silverpop, Email Vision, Exact Target or Adobe Neolane is an advantage
Comfortable with numbers and using MS Excel OR Has good content writing skills
Salary £25k - £30k based on experience with bonus, pension and private healthcare.
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