Website Content Manager (Sportsbook)

Marketing, PR and Web Design


RecruitGibraltar are currently recruiting for a Website Content Manager (Sportsbook) to join a household name in the Online Gaming Sector with an excellent reputation in its field of expertise. They are a forward thinking Company and seek employees who have the same drive and motivation in their chosen career. Their desire to retain their market leading position means that all aspects of their business model are managed with a view to being the best and providing an outstanding working environment for their staff in all their locations.

What is the plan for the Website Content Manager role?

The Website Content Manager will be responsible for ensuring that at all times and across all channels and brands, the company is managing - betting, graphical and support content in the most efficient and user friendly manner.
The role requires a leader with experience across several key areas of the Sportsbook and the required skills to manage a team of Website Display Executives who will be executing content plans directly across our brands, channels and languages.
A key element of the role involves planning and preparation, both on a daily basis to ensure the sportsbook daily schedule is accurate and understood; but also, well in advance of key material events to ensure an appropriate lead-in time.
As the current Sportsbook Display Team transitions to being a global unit, it is envisaged that in due course the role will involve the management of a multi-language team and potentially 24/7 coverage.

What will you do as a Website Content Manager?

 Recruit, train and manage a team of Website Display Executives who will be responsible for the formation and execution of the daily sportsbook ‘’playbook’’ – e.g. all betting, graphical and support content on all the company's Sportsbook brands and channels.
 Responsibility for the end-user experience as it is influenced by our content management systems, ensuring that all customer facing content is dynamically managed and the best user experience is provided at all times, to drive engagement and ultimately, sports revenue.
 To devise a long-term view of materially significant sporting events that will require a standalone creative approach and to brief and lead that process from idea phase through to end-user experience.
 To align and work alongside the Sportsbook Promotions & Planning Manager to ensure that the content associated with all Sportsbook Promotions is executed in line with the content management strategy.
 To pro-actively analyse global betting trends to ensure that these trends are factored into the agreed strategy for the Sportsbook Display Team and wider Sportsbook team.
 To ensure that all content is accurately and efficiently translated and correctly prioritised within our global brands; introducing new practices where needed and aligning our planning across all brands.
 Represent the needs of the Sportsbook Display Team at management meetings and prioritise a roadmap for improvements to Sportsbook Display tools (CMS tools, Translation tools, Imagery tools, UX improvements etc.).
 Maintain close relationships with multiple departments across the business particularly CRM, CS, Promotions Operations and BI - raising issues and change requests where needed.
 Ownership of the Help Centre, working alongside Customer Services and Compliance teams to ensure all Betting Rules and Compliance and Product help pages are accurate and compliant.

What do you know that makes you a great Website Content Manager?

 Previous experience in a similar role with egaming
 Min 3+ years of experience within the online sports betting industry ideally in a fast - paced customer-facing role, a senior content role or a betting-centric role.
 A huge enthusiasm for sport and an expert level understanding of the sporting calendar and an appreciation of the sports that drive betting activity across specific regions globally.
 An expert level of knowledge of certain key sports would be highly advantageous (Football, Basketball, Tennis & Racing) so that planning and execution of customer facing betting product is flawless.
 Experience of working with CMS publishing tools, translation tools and graphic design tools would be highly advantageous.
 Team management experience would be desirable.
 A proven ability to work well under pressure, prioritising multiple key areas continuously.
 An ability to work at a high pace but with a high level of accuracy.
 An ability to transform a unit into a global-thinking, customer-led and mobile-first team who will lead the way internally in terms of hands-on management of 24/7 customer product.

Salary £40k to £45k based on experience with bonus, an excellent relocation package and private healthcare.

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