Casino Player CRM Manager

Marketing, PR and Web Design - Online Gaming


RecruitGibraltar are currently recruiting for a Casino Player CRM Manager to join a successful gaming operation with online betting and gaming websites. Due to their continued success and expansion in the UK and abroad, our client is on the lookout for enthusiastic, innovative and dedicated people who want to continue their career in the online gaming industry. In return our client offers a diverse and exciting working environment and comprehensive training and support that actively encourages our people to develop and work up the organizational structure.

What is the plan for the Casino Player CRM Manager role?

In this role you will help to implement the casino and slots strategy for a leading UK-facing online gaming company. You are a smart, hard-working individual with an eye for detail, and you happy to work in a fast-paced environment. Coming from a data-driven marketing background, you will be as comfortable developing tactical marketing campaigns to increase player values as you are making the player user experience the best it can be. In this fast-growing area of our business, the ability to drive forward the business agenda is essential for this role.

What will you do as a Casino Player CRM Manager?

• Developing, implementing and improving player retention tactical strategies
• Increasing player values based on analysis of relevant player data
• Provide guidance to the wider team on new slots and games and implement their timely release into the user-facing environment
• Work closely with the VIP Manager to increase loyalty amongst high value players
• Plan and execute retention and re-activation promotions and campaigns across the slots brands
• Develop and manage on-going player promotional activity, optimizing the promotional calendar to increase retention levels
• Work with the CRM team to implement CRM plans on-site where applicable
• Work when required with acquisition marketing teams to achieve most efficient spend possible
• Prepare regular reports and recommendations based on campaign results and data analysis
• Market and competitor intelligence, ensuring the business is aligned with latest industry trends and best practice
• Ensuring that up to date content is maintained across the casino/slots brands

What do you know that makes you a great Casino Player CRM Manager?

• 2+ years’ experience in CRM in online gaming, preferably within Casino
• Educated to degree level
• Solid understanding of CRM and player retention techniques
• Experience with Microsoft Office, notably advanced Excel
• Ability to handle a variety of tasks and work to tight deadlines
• Great organisational skills and attention to detail
• Superb communication skills, with excellent written and spoken English
• A quick learner keen to build a career in a fast-paced environment
• Proactive team player

Salary circa £35k based on experience with bonus, an excellent relocation package and private healthcare.

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