Pay Per Click Executive
Marketing, PR and Web Design
RecruitGibraltar are currently recruiting for a Pay Per Click Executive to join a successful and diverse online gaming operation with online betting and gaming websites. Due to their continued success and expansion in the UK and abroad, our client is on the lookout for enthusiastic, innovative and dedicated people who want to begin or continue their career in the online gaming industry. In return our client offers a diverse and exciting working environment and comprehensive training and support that actively encourages our people to develop and work up the organizational structure. In addition, an excellent benefit package is on offer that rewards our employees for their loyalty and hard work.
What is the plan for the Pay Per Click Executive role?
The PPC executive will represent the operational marketing resource for the PPC strategy. They will assist in the day-to-day management of PPC Sportsbook campaigns and will drive the operational activity for all elements of paid search across the Sportsbook brands.
What will you do as a Pay Per Click Executive?
Accountable for the creation and planning of PPC sportsbook campaigns across the brands, to ensure effective roll-out of the PPC strategy.
Reporting and analysing PPC campaigns to illustrate the performance on a ROI basis of investment in this area.
Work closely with the account management team in our PPC agency with a view of having a closely aligned schedule of activity.
Creating and distributing weekly reports on performance by channel to allow the Senior PPC Manager to assess the ROI of budget.
Analysing the effectiveness of our PPC campaigns and optimising accordingly to help achieve the best possible CPA, CTR, CPC and performance metrics possible.
Accountable for regular testing of the PPC journeys, as well as testing new products to ensure optimal performance across a range of mobile and tablet devices.
Track competitor performance across a range of PPC sportsbook related keywords and analyse differing PPC strategies in order to assess/reaffirm positioning.
Work closely with the brand teams to ensure that ad copy and promotional messaging is aligned to the core brand principles.
Working with Google and Bing to ensure we are benefitting from beta products they are releasing.
Working with the Senior PPC Manager to manage and support all PPC led activity.
Coordinating PPC requirements internally with the product development and design teams, to ensure that we are using the latest technology in our Adwords campaigns.
Managing and monitoring the Adwords accounts and ensuring that our agency has an efficient and clean approach to campaign management.
What do you know that makes you a great Pay Per Click Executive?
Experience in PPC
Experience in either a mobile digital media agency or similar client set up
Ability to work in self-directed, fast-paced, result-oriented environment & to meet deadlines
Strong analytical skills with the ability to analyse data and make recommendations
High level of numeracy and analytical capability
Experience of using Adwords essential.
Experience with Microsoft Excel
Experience with Microsoft Powerpoint
Salary £25k - £28k based on experience with bonus, an excellent relocation package and private healthcare.