Senior Affiliate Marketing Manager
Marketing, PR and Web Design - Online Gaming
|RecruitGibraltar are currently recruiting for a Senior Affiliate Marketing Manager to join a household name in the Online Gaming Sector with an excellent reputation in its field of expertise. They are a forward thinking Company and seek employees who have the same drive and motivation in their chosen career. Their desire to retain their market leading position means that all aspects of their business model are managed with a view to being the best and providing an outstanding working environment for their staff in all their locations.
What is the plan for the Senior Affiliate Marketing Manager role?
The successful candidate will take full responsibility for shaping and directing our affiliate marketing function. You will ensure that a clear strategic plan is put in place to help maximise affiliate returns with a strong emphasis being placed upon the optimisation of channel performance in terms of ROI.
The company is looking for a leader and somebody who will make vital decisions revolving around the identification and management of key affiliates whilst also identifying those affiliates that add little or no value to the programme.
There is also a strong requirement to direct and develop the affiliate team with a clear responsibility to bring focus, evaluation and clarity to the process in order to maximise the effectiveness of team contribution.
What will you do as a Senior Affiliate Marketing Manager?
Develop a strategic plan for Executive sign-off that will optimise channel performance
by identifying and focusing upon key affiliates whilst recognising and removing underperforming entities from the programme.
Maintain close relationships with leading affiliate partners and look for further opportunities to increase revenue, sales and leads.
Identify clear opportunities to recruit new affiliates and provide the necessary support structure to help meet this key objective.
Negotiate commercially sound agreements with all affiliate partners based upon positive contributions from tagged players.
Identify and target a series of key conferences and exhibitions that allow our clients’ brand to promote its affiliate management programme directly to a captive audience.
Create a series of ongoing and innovative promotional offers that help secure prime positions on chosen affiliate partner websites.
Agree and manage a departmental budget that is commensurate to driving the affiliate marketing programme.
Manage the ongoing production of affiliate creative through the internal creative department.
Responsibly manage the scheduling of topical banner creative into the affiliate channel according to the ongoing sporting calendar.
Responsibly manage an existing team of affiliate marketing staff with a requirement to develop each individual through a series of appraisals, assessments and the identification of skill gaps in order to construct effective training programmes.
Set clear targets, goals, objectives and KPIs against which staff performance can be effectively monitored and measured.
Create and develop effective incentive programmes to help stimulate affiliate performance.
Provide regular newsletter communications to help support affiliate partners.
Ensure all affiliate fraud and promotional abuse levels are kept to a reasonable minimum.
Provide a full suite of periodic reports that regularly evaluate affiliate performance and that will shape ongoing affiliate policy.
What do you know that makes you a great Senior Affiliate Marketing Manager?
Have at least a 2 to 3 year background in Affiliation.
Experience of working to budgetary guidelines and profit targets.
Demonstrate a track record of having delivered a similar policy in a previous role.
Express a genuine interest in developing the client´s Affiliate process.
Be a strong communicator, with good interpersonal skills.
Be confident in liaising with all levels of management.
Demonstrate effective management and leadership skills and experience.
Proven commercial skills and acumen.
Able to live our core company values
Salary £55k - £65k based on experience with bonus, an excellent relocation package and private healthcare.