This role is no longer available but if you wish to send us your CV for other similar roles please do so on apply@recruitgibraltar.com

RecruitGibraltar are currently recruiting for a Marketing Performance Analyst to join a household name in the Online Gaming Sector with an excellent reputation in its field of expertise. They are a forward thinking Company and seek employees who have the same drive and motivation in their chosen career. Their desire to retain their market leading position means that all aspects of their business model are managed with a view to being the best and providing an outstanding working environment for their staff in all their locations.

What is the plan for the Marketing Performance Analyst role?

You will be responsible for delivering the insight and analysis that drives marketing and product decisions for Gaming – with a focus on Poker, Bingo, Exchange Games, and International Growth in overall Gaming. This is a dynamic and exciting team to be in, where we expect to see huge growth over the coming years, this role is a key hire and crucial to our success in driving revenues efficiently. You will be responsible for conducting detailed analysis across a broad spectrum including deep dives, player segmentation, campaign analysis, CRM optimisation, player lifecycle and cross product optimization.

The role requires a strong analytical background coupled with an ability to relate results to the player experience and form recommendations which add value. The role is uniquely positioned to gain a detailed understanding of all aspects of the gaming P&Ls and as such requires a high degree of collaborative working amongst teams across disciplines and location


What will you do as a Marketing Performance Analyst ?

• Deep dive into complex data sets in order to understand, identify and monitor key factors which can improve KPIs and drive the business forward.
• Collaborate to enhance the optimization and tracking of reports, escalation process, automated alerts, business rules, etc Deliver stand-alone presentations giving insight on commercial challenges, requiring complex analysis using large multi-variable data sets, presenting results and recommendations to senior audience.
• Proactively drive the business by identifying weaknesses and opportunities for product and revenue growth.
• Identify gaps in data sources and work with central teams to provide data in tables.
• Regularly check and reconcile veracity of data matches back KPIs reports.
• Understand product player segmentation and build cross product optimization models which promote the multi-product pillars and drive the single customer view.
• Fully comprehend the customer journey and identify key areas to enhance the customer experience and reduce churn.
• Campaign tracking and analysis of marketing communications across all gaming products including CRM and promotional activity.
• Collaborate to optimize processes and reporting systems across products within the gaming division.
• Be very knowledgeable in testing processes, measurement, data mining and marketing data.


What do you know that makes you a great Marketing Performance Analyst?

• Strong analytical skills and the ability to deal with large volumes of numerical data.
• Hands-on experience working with Business Analytics and Big Data tools (e.g. PLSQL, Business Objects, data cubes, or similar) and proficient in writing queries using SQL.
• Ability to connect analytical findings to a deep understanding of the customer in order to develop strategies that improve the customer experience and drive growth.
• Advanced level MS Excel required. Experience working with power pivot and power views an advantage.
• Good understanding of online customer behavior and behavioural analysis strategies.
• Experience with CRM related analysis including customer segmentations, campaign analysis and costing.
• Ability to manage multiple parallel tasks and work within project time lines.
• Works well both individually and as part of a team.

• Relentless curiosity: Questions the status quo, continually asks why/why not and persistently digs deep into information sources available to them to find the answers.
• Skilled analyst: Understands business problems and provides the correct analysis with clear recommendations for actions.
• Passion: Passionate about doing the right thing and embedding a data driven approach across the organisation.
• Customer centric: Empathizes with the customer and naturally relates analysis outcomes back to the customer experience.
• Values data integrity: Good attention to detail and takes responsibility for the accuracy of their work.
• Great collaborator: No own agenda, collaborates effectively at all levels of the organization.

Salary circa £40k based on experience with bonus, an excellent relocation package and private healthcare.