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RecruitGibraltar are currently recruiting for a Promotions Manager to join a leading online betting and gaming company, with a strong track record of digital innovation. They bring the excitement of sports betting, casino games, poker and bingo to a rapidly growing number of customers in the leisure betting and gaming market; they have sustained rapid growth over the last few years and are expanding further.

What is the plan for the Promotions Manager role?

You will be responsible for producing and coordinating promotional plans across all brands. From concept, they will deliver solid, customer centric and value driven monthly promotion calendars and ensure that each element of the individual promotions is meticulously planned to ensure smooth execution.

What will you do as a Promotions Manager?

Direct line management of the promotions coordinator, including all performance management, training and support.
Responsible for delivering best in class promotion calendars across all digital brands. This will include creating appealing promotions and mechanics that cater for both the wider customer audience and segmented target groups.
From concept, plan all promotions in detail to ensure that each element is delivered in a timely manner, meeting all set and agreed SLA's with our stakeholders.
Responsible for coordinating the promotions free bet spend. Ensuring effective distribution to achieve maximum ROI, while staying within the pre-determined budget. This will include forecasting and summarising all spend and ROI.
Alongside the Campaign team, provide creative direction on all promotions to our design and content team. Own feedback and sign off process from drafts to final product.
Working closely with CRM to agree a monthly communications plan. Ensuring that all promotions are suitably covered for the relevant segments and customer groups.
Own sign off process with CRM to ensure that communications are delivered to an exceptional standard.
Gain a solid understanding of promotion and site performance. Work closely with the Campaign Analyst and Data Science to interpret customer behaviour and promotional engagement. Provide weekly/monthly KPI reports and analysis on performance.
Working closely with CRM, plan and implement a rolling monthly test and learn plan. This will include (but not limited to), mechanics, content, communication approach, reengagement comms and onsite personalisation.
Use learnings from promotions and structured test and learn campaigns, devise new strategies and recommendations for optimisation of promotions and mechanics.
Managing relationships with key stakeholders across the company including Product, Digital Operations, Marketing, VIP, Design, CRM and Data Science
Collaborating with Digital Marketing on promotional offers that are attractive and relevant across PPC, SEO, Display and Affiliates

What do you know that makes you a great Promotions Manager?

2+ years online gaming experience essential and gained within a marketing / promotions role
Promotions Planning, Marketing and/or CRM experience strongly preferred
Knowledge of customer servicing and retention strategies
Exemplary written and spoken English
Excellent command of the Microsoft package
Excellent communication, interpersonal skills, time management and organization skills.
Highly analytical and data driven with a strong attention to detail
Ability to come up with ideas/concepts and suggestions/improvements and follow these through to implementation.
Capacity and resilience to work under pressure and to tight timescales and deadlines

Salary £30k - £36k based on experience with bonus, an excellent relocation package and private healthcare.