Casino Marketing Executive

Marketing, PR and Web Design - Online Gaming

Gibraltar

This role is no longer available but if you wish to send us your CV for other similar roles please do so on apply@recruitgibraltar.com

RecruitGibraltar are currently recruiting for a Casino Marketing Executive to join a household name in the Online Gaming Sector with an excellent reputation in its field of expertise. They are a forward thinking Company and seek employees who have the same drive and motivation in their chosen career. Their desire to retain their market leading position means that all aspects of their business model are managed with a view to being the best and providing an outstanding working environment for their staff in all their locations.

What is the plan for the Casino Marketing Executive role?

Working for the Casino Marketing Manager, you will be fully accountable for the effective Marketing of customer segments. You will have responsibility of the full promotional lifecycle and promotional calendar, from conception through to the delivery to a customer. You will be in charge of segmenting your customer base and will be targeted around the growth of your customer segment.

What will you do as a Casino Marketing Executive?

• Analyse and fully segment the customer segment in order to deliver effective promotions and customer communications, with full support of the Casino Analyst
• You will be required to work on the marketing plan for customer segments and ensure the smooth delivery against it.
• You will be expected to break down processes to enable campaigns to go out quickly, whilst retaining a high level of quality.
• Develop, plan and implement promotions and retention campaigns in order to reduce churn and increase average revenue per user.
• Ensure that promotions are consistent, timely, attractive, cost effective, relevant and aligned with other areas of the business.
• Effectively identify and manage any risks within areas of responsibility, taking overall ownership for a promotion from concept to execution.
• Continually analyse promo/campaign performance including take up rates and ROI for optimization purposes.
• Global responsibility for delivery of customer communications, with the support of the regional employees
• Work closely with the Product Manager to ensure that you have all the product and tools available to effectively market to your customer segment
• Clearly define responsibilities with the Gaming Product & Operations team to ensure the efficient delivery of customer communications
• Regularly liaise with other Marketing Execs in the Gaming team to ensure shared learning, best practises, latest techniques and consistency with marketing efforts.
• Report on the effectiveness of marketing activities to the commercial team and other stakeholders.


What do you know that makes you a great Casino Marketing Executive?

• 1-2 years of customer communication marketing experience
• A strong understanding of Online Casino
• Experience of managing promotion budgets
• Project management experience
• Excellent communicator and creative thinker, with an ability to use data to inform decisions.
• Analytical mind and ability to manage promotional risk
• Experience of working with remote teams and with agencies
• Basic knowledge of HTML useful, but not essential
• A passion for Gaming and maximising player values
• A strong understanding of what motivates a customer to play

Salary circa £35k based on experience with bonus, an excellent relocation package and private healthcare.


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