Marketing Promotions Coordinator

Marketing, PR and Web Design - Online Gaming

Gibraltar












This role is no longer available but if you wish to send us your CV for other similar roles please do so on apply@recruitgibraltar.com

RecruitGibraltar are currently recruiting for a Marketing Promotions Coordinator to join a leading online betting and gaming company, with a strong track record of digital innovation. You will be required to work from the concept stage, you will be responsible for coordinating all elements of the promotions which must meet and exceed set targets and KPI's whiles adhering to our predetermined budget.

Responsible:

• Responsible for the delivery of a best in class promotions calendar. This will include creating promotional mechanics and concepts for the wider audience as well as targeted and segmented offers.
• Provide creative direction to our design and content team through completion of studio briefs. Owning the feedback and sign off process from drafts to final product.
• Working closely with CRM to agree a monthly communications plan. Ensuring that all promotions are suitably covered for the relevant segments and customer groups. Owning the sign off process with CRM to ensure that communications are delivered to an exceptional standard.
• Providing weekly/monthly updates and analysis on promotion performance; interpreting and analysing data to inform decisions and future campaigns.
• Continually seek testing opportunities, or development areas that would benefit the business and teams. This may be testing through CRM, onsite personalisation or website development.
• Using learnings from promotions and structured test & learn campaigns, devise new strategies and recommendations for optimisation of promotions and mechanics.
• Collaborating with Digital Marketing on promotional offers that are attractive and relevant across PPC, SEO, Display and Affiliates.
• Maintain full understanding of our product roadmaps to enable long term planning of campaigns and promotions to support any launches or product development.

Experience

• 1-2 years online marketing experience essential; ideally gained within the online gaming industry
• Promotions/Marketing/CRM experience strongly preferred
• Knowledge of customer servicing and retention strategies
• Exemplary written and spoken English
• Confident command of the Microsoft package.

Salary £25k - £32k based on experience with bonus, an excellent relocation package and private healthcare.

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