Digital Marketing Manager (Sportsbook)

Marketing, PR and Web Design - Online Gaming

Malta












This role is no longer available but if you wish to send us your CV for other similar roles please do so on apply@recruitgibraltar.com

RecruitGibraltar are currently helping our client who is a long established and reputable online sports betting company, who promote talented employees, encourage and enable creativity, generate opportunities and secure sustainability. They want a Digital Marketing Manager (Sportsbook) who will work with a passion to deliver a unique user experience in sports betting all over the world.

As a Digital Marketing Manager (Sportsbook), you will have a strong and confident attitude, who can take on the responsibility of defining the key PPC and Display Marketing channels to support our ambitious growth plans. This is an excellent opportunity for someone who thrives in a hands-on and dynamic role. The position involves developing and managing online media and PPC campaigns, owning day to day direction and delivery of acquisition campaigns for multiple brands. The right candidate will be a detail oriented analytics master in iGaming Trading Functions, who is highly energetic, and harbours the knowledge and enthusiasm to drive our digital acquisition function forward.

Why Malta? Lower personal rate of tax, 300 days of sunshine per year, much cheaper cost of living, English spoken as the main language, clean beaches / sea, relaxed out of work lifestyle etc.

Responsibilities:

Products (Sportbook, Casino, and Virtual Gaming) Research, draft and edit engaging static and blog content that is accurate, informative and crafted to drive conversations and enhance search engine rankings.
Products research, draft and edit content for special projects (for example, ebooks, whitepapers and infographics).
Work with Product consultants to develop content plans and provide constructive feedback on content proposals from consultants.
Work with the production designer to develop compelling content that harmonizes both textual and visual elements.
Meet with clients to discuss content concerns and to gather information about the firm and its preferred tone, voice and focus.
Communicate with the Content Lead about any problems that arise in the department and collaborate with the Content Lead to improve processes and product.
Stay informed about the latest developments and trends in copywriting for online marketing and changes as necessary.
Ensure that ethical and local bar standards are emphasized and adhered to in all content.
Responsible for Sportsbook and casino customers activity.
Manage the bonus spend budget and ensure campaigns are helping to achieve the overall targets.
Create, review and modify creative assets and marketing messages, in order to optimise performance of various campaigns within your remit.
Working with both the marketing and creative teams.
Optimizing webpages and applications to reduce bandwidth usage and loading time
Stay plugged into emerging technologies/industry trends and apply them into operations and activities
Convert raw images and layouts from a graphic designer into CSS/HTML themes
Perform other tasks as necessary.

Required Skills

3+ years of experience in an e-commerce, online media conversion benchmarks, prices and ad serving platforms, across various markets and channels.
Experience with Content Management Systems (CMS) with knowledge of HTML, CSS, Javascript, Jquery
Knowledge of editing or coding plugins
Experience in Social Media Marketing, SEO and Online Marketing desirable
Strong work ethic, great planning, prioritization skills and ability to multi-manage multiple tasks.
Strong oral and written communication and analytical skills (English is a must)
Experience in coding HTML & CSS & Javascript while following present conventions would be preferred.
Up-to-date knowledge of brand positioning and communication
Experience of managing budgets and /or P&L
Extensive experience of designing brand campaigns that clearly communicate to key target audiences
A good understanding of online conversion, retention and reactivation techniques.

Salary circa €50k - €60k based on experience plus Health Insurance and assistance in finding accommodation.

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