Commercial Analyst – Casino

Accountancy and Insurance - Online Gaming


RecruitGibraltar are currently helping our client who is a market leading online bingo operator who has a great opportunity for a Commercial Analyst – Casino to join their high performance team.

Role Purpose

As Commercial Analyst, you will be responsible for optimizing player marketing costs, ROI and marketing response rates for the brands within the casino & games vertical incl:

• bonus costs
• automated retention activities and promotions
• providing guidance on how to optimise customer acquisition efforts to ensure max ROI

You are expected to proactively work with the rest of the Casino & Games vertical team (Marketing, Player Operations and VIP) and enable them to meet the net revenue target and player life time value, e.g. optimisation of campaigns and promotions.

You will also work with the Casino & Games marketing team, in particular the Casino & Games Product executive, as well as with Playtech to optimize the KPI delivery of our product portfolio and specifically the game yield and life time value.

You will work actively together with Casino Director and his direct reports to ensure profitable growth for the Casino & Games vertical and the corresponding budget delivery, e.g. will be identifying opportunities to generate incremental EBITDA

You will provide regular guidance regarding financial & KPIs performance and will be actively involved in forecasting and budgeting exercises

Key Responsibilities

• Proactive engagement in the monthly “plan – execute – steer” cycle for the casino & games vertical in order to ensure optimized process and target delivery.
• Supporting Casino & Games Director in KPI and financial budgeting and forecasting
• Regular review of KPI performance
• Providing the casino & games vertical with day to day reports to support ongoing operations
and decision making aimed at meeting set objectives
• Providing key stake holders with management reports regarding the verticals revenue and EBITDA performance
• Providing player operations, VIP and marketing teams with reports enabling player
management and operations functions
• Ongoing bonus optimization
• Game life cycle optimization and game performance management

Knowledge Skills & Experience

• A results-oriented individual who will support a variety functions throughout the casino & games vertical in delivering against KPI targets:
• Analytical mind set, capability to interpret data and drive business conclusions
• Optimization and BI experience with online casinos & games, CRM and marketing
• Ability to work across functions and locations
• Ability to present a sound business case and findings as a result of interpreting large amounts of data
• Understanding of financial reporting including income statements and balance sheets
• Good communicator

Salary based on experience with an excellent relocation package and private healthcare.

So if you think you are of the correct calibre to work in such a company and role please contact us today for a confidential chat.

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