Website Content Executive

Marketing, PR and Web Design - Online Gaming

Gibraltar

RecruitGibraltar are currently helping our client, one of the best known and highly regarded companies within the online gaming industry, to find a Website Content Executive to be based out of their Marina Front office in Gibraltar. This is an excellent opportunity to join one of the fastest growing digital gaming brands in the industry. They have some ambitious plans to become the UK’s leading multi-channel operator and this is your chance to contribute to their continuing growth.

What is the plan for the Website Content Executive role?

As a Website Content Executive you will be responsible for the maintenance of the customer facing websites, ensuring that the site is up to date, relevant and correct. Assisting in running the responsive websites and apps, continually evaluating and implementing on-site customer campaigns, leading to company growth and success.

What will you do as a Website Content Executive?

Monitor and check websites across multi-channels (mobile/desktop), to ensure that all content is correctly displaying and up-to-date at all times
Responsible for the accuracy of the ordering of content displayed on the website
Work within a focused campaigns team and as part of the wider content team to share ideas and drive best practice in all processes relating to the website operations
Update the order and optimize site content on a day to day basis
Optimize game content for respective target markets and ensure that relevant content is up to date in all site sections
Evaluate, maintain and test the website ensuring it is competitive in the marketplace, understanding how the site content is driving customer value
Understand and improve the customer journey across the product life cycle making recommendations as appropriate
Develop and produce targeted user journeys depending on acquisition channel, with a particular focus on improving the customer journey across the funnel.
Analyse previous campaign results and contribute with ideas for improvements
Check and ensure on a daily basis that all products are available and live for customers and all games and their functionalities work as normal
Help develop and optimize campaign tactics for campaigns and marketing activities together with stakeholders
Responsible for the front end delivery of specifically segmented campaigns to a wide variety of customer groups
Help Product, VIP, Cross Sell, Affiliate, PPC, SEO, Display and Social teams in executing their plans on site


What do you know that makes you a great Website Content Executive?

Minimum of 2 years’ experience in a similar web content role
Understanding of all aspects of an operating platform and CMS, including: system configuration and segmentation
HTML content management experience to intermediate level
Good commercial business understanding - focused on maximising business value from a product and obsessed with optimising a product to achieve the business goals
Knowledge and understanding of all / either online casino, Bingo or sports betting highly desirable

Salary circa £30k based on experience with bonus, an excellent relocation package and private healthcare.

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