RecruitGibraltar are currently helping our client who is a fast-growing multi-national business operation which provides travel insurance in the UK, Europe and Australia. They are looking for a Marketing analyst who understands performance marketing and the importance of data-driven decision making. You will work with the performance marketing team to help find insights/opportunities based on the data from different marketing channels. You will be responsible for conversion setup/tracking, ROI analysis and reporting automation across multiple paid channels.
What will you do as a Marketing Analyst?
Measure the effectiveness of advertising, marketing and communications strategies. Analyse marketing metrics to gauge pricing and identify cause and effect relationships
Conduct research regarding marketing strategies and collaborate with marketing department to develop appropriate sales strategies
Provide standard reporting packs to track marketing performance while illustrating data with graph trends and translating complex results into written texts that are clear and understandable.
Track and forecast trends in sales and marketing and analyse in detail the data collected to provide management with thorough reports and results.
Collect and analyse data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand.
Locate trends in the existing customer database and recommend CRM actions by identifying most profitable segments and assisting campaigns.
Gather information on competitors, conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition
What do you know that makes you a great Marketing Analyst?
Bachelors degree in marketing or a related field
Previous experience as a marketing analyst
Excellent oral and written communication skills
Experience with data collection methods, portfolio of surveys, polls and focus group results a plus.
Knowledge of statistical software, including SPSS, SAS and similar programs (Python, SQL, Google Analytics, Tableau, R, etc.), MS Office, Microsoft Word, Excel, Access and PowerPointand general databases
Familiarity with search engines, business research tools and web analytics, including CRM programs
Salary very competitive based on experience plus package.