Junior CRM Executive (Sports)
Marketing, PR and Web Design
RecruitGibraltar are currently helping our client who is a market leading egaming company who has a great opportunity for a Junior CRM Executive to join this high performance team based in Gibraltar. The company is progressive and ambitious, has a policy of promoting from within and has a dedication to professional training and progression.
What is the plan for the Junior CRM Executive role?
You will work on the delivery of real time personalised sports communications and stimuli to involved customer groups as the action happens, to drive activity, customer excitement and continued engagement with the sporting day.
A sports fanatic, you will be part of a team responsible for the scheduling and subsequent communication via various contact channels. From campaigns featuring push notifications, SMS messages, e-mail & in-app messaging – you will be part of a small team managing the ebb and flow of our customer’s betting experience through the daily sports betting schedule. You will ensure that all our key promotions & offers are communicated to customers and key features of our sports trading proposition are given maximum exposure.
What will you do as a Junior CRM Executive?
Working against a schedule documenting the planning of likely messaging opportunities during the daily sports calendar.
Focusing on in-play sporting events, assist in identifying the most popular and engaging betting opportunities and position these prominently within campaign messaging.
Possessing knowledge of our business mix, you will understand the business levels associated with products within our Sportsbook offering and understand at what times of the day these business levels become most prominent. It is at these times, your schedules will facilitate messaging to customers across various sports.
A natural in best practices around grammar, messaging and writing style. As a voice of our brands, you will utilise the sports schedule and analytical insight to anticipate customer behaviour and journeys, then focus quality assurance efforts around these areas to ensure the user have the best possible experience.
Contribute to writing engaging copy across channels that will be used for communication to customers. This will require a high standard of written communication skills ensuring messaging is accurate and can be composed dynamically to deliver to our customers.
What do you know that makes you a great Junior CRM Executive?
Extensive sports and betting knowledge will be essential in allowing you to thrive in this environment
You will be passionate about sports betting and gaming
Experience of working in a marketing/CRM team is preferred but not essential.
Exposure to optimising CRM techniques, segmentation, campaign planning is preferred.
Experience of working in a customer facing or customer servicing betting function will be helpful as you will understand the needs and demands of customers
Strong communication skills (verbal, written and presentation) with an inquisitive mind-set will serve you well in this fast moving function
Familiar with Mobile technology, you will be a keen user of mobile devices who understands the basic usability and technology that powers the customers’ experience of betting
Salary based on experience with bonus & an excellent relocation and benefits package.