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RecruitGibraltar are currently recruiting for a Gaming CRM Specialist to join a successful and diverse gaming operation with online betting and gaming websites. Due to their continued success and expansion in the UK and abroad, our client is on the lookout for enthusiastic, innovative and dedicated people who want to begin or continue their career in the online gaming industry. In return our client offers a diverse and exciting working environment and comprehensive training and support that actively encourages our people to develop and work up the organizational structure. In addition, an excellent benefit package is on offer that rewards their employees for their loyalty and hard work.

What is the plan for the Gaming CRM Specialist role?

Working as part of the CRM team, you will plan, execute and optimise all automated CRM activities for the poker, casino and sportsbook verticals. Your objectives will be to reduce overall churn between the lifecycle stages.
You’ll work the CRM segmentation and targeting platform (Optimove) and liaise regularly with the marketing, creative and BI teams, to design and implement automated lifecycles across multiple channels that increase the number and value of players using our products.
You will take ownership of the full suite of automated lifecycles ensuring that they are optimised and all of the content used is consistent, up-to-date and engaging.

What will you do as a Gaming CRM Specialist?

• Identify key areas to implement automated lifecycles in order to prevent churn and optimise play yield.
• Create and maintain a detailed catalogue of all automated lifecycles, across all relevant channels.
• Ensure all automated CRM campaigns are consistent, attractive, cost effective, relevant and aligned with other areas of the business, at all times.
• Act as a key point of contact between the customer support team and the business.
• Daily tracking and reporting of key business KPI’s and player behaviours.
• Analysis of campaign results, reporting performance to the CRM team.
• Work with the creative and technical teams to ensure consistency of communication and according to brand guidelines.
• Ensure compliance with all applicable regulations and legislation and that all risks within areas of responsibility are identified and managed effectively.

What do you know that makes you a great Gaming CRM Specialist?

• Commercially minded, with experience in CRM marketing within gaming.
• Strong analytical / mathematical / numerical skills.
• Good understanding of both online and live poker
• Proficiency across the Microsoft Office suite.
• The ability to be innovative and creative with excellent communication and relationship management skills, a lateral thinker with the ability to understand and adapt to market trends

Salary £30k based on experience with bonus, an excellent relocation package and private healthcare.