RecruitGibraltar are currently recruiting for a Director of Marketing to join a household name in the Online Gaming Sector with an excellent reputation in its field of expertise. They are a forward thinking Company and seek employees who have the same drive and motivation in their chosen career. Their desire to retain their market leading position means that all aspects of their business model are managed with a view to being the best and providing an outstanding working environment for their staff in all their locations.
What is the plan for the Director of Marketing role?
A behemoth of a role giving you the chance to build on our existing momentum and to put your name in lights as a true marketing guru. You’ll be given the tools, the personnel, the backing and a brilliant business to work with. All you have to do is make it grow.
What will you do as a Director of Marketing?
You'll be fully accountable for strategy and delivery of all marketing related initiatives that drives performances growth. This will include all marketing creative, media (including planning management for TV media for digital propositions, PPC, Display, ASO), agency management, media partners (ie affiliates), digital content / SEO, and national sponsorship / partnerships
You will lead brand conceptualisation and marketing strategy for our digital only brands and be excted to achieve the marketing KPI’s that underpin the financial performance targets of the digital channels – volume of new customers and cost per acquisition, as well as a focus on increasing customer value and optimising ROI
Strategic development and operational management of key digital conversion funnels falls under your ewatchful eye (examples but not limited to organic, paid for, club, affiliates, social, applications) focusing on maximizing the predicted lifetime value of acquired customers to deliver a positive return on investment
As a senior leader you'll be accountable for stakeholder engagement across all operational and supporting functions and will convey the marketing vision for digital and performance to broader team.
It will be your task to deliver the product roadmap that is required to achieve the marketing KPI’s and digital marketing strategy and to manage key senior stakeholders and 3rd party relationships building strong and collaborative approaches
What do you know that makes you a great Director of Marketing?
Previous experience in a similar senior marketing role within online gambling is prefered.
Extensive experience of leading integrated marketing teams focused on the UK consumer, including (but not limited) to TV, ATL media, creative process, sponsorship, PPC, SEO, App Store Optimization, Display Media, Social Networks, Affiliation, etc.
Demonstrable experience in leading and developing large high caliber marketing teams.
Solid experience of managing significant partnerships and other third parties
Proven experience in managing large marketing budgets and driving significant ROI growth
A strategic leader who is currently driving innovation in marketing by introducing and implementing new marketing technologies / channels / opportunities as appropriate top drive performance.
An individual who can ensure effective risk management processes and controls are in place at all times and appropriate measures implemented to ensure compliance with relevant Group Policies
A Responsibility Tzar who will uphold the company’s commitment to the protection of young and vulnerable people, in accordance with the company’s responsible gambling policy and procedures
Salary to attract the best with bonus, an excellent relocation package and private healthcare.