RecruitGibraltar are currently helping our client who is a market leading egaming company who has a great opportunity for a Business Analyst – Mobile to join this high performance team based in Gibraltar. The company is progressive and ambitious, has a policy of promoting from within and has a dedication to professional training and progression.
What is the plan for the CRM Associate role?
As CRM Associate you will be responsible for planning, coordinating, analysing and optimizing all CRM & promotional activities for the Casino or Poker brands (depending on which you prefer). Your aim is to increase customer satisfaction and engagement via exciting and highly creative promotions and campaigns.
You will be measured on your ability to impact top-line KPIs; your main objectives are to reduce churn, increase conversion/Xsell rates, improve customer satisfaction and increase overall player lifetime value.
To achieve your targets you will need to completely understand the various CRM promotions and tool mechanics & establish a firm grasp of them. You will need to work with multiple teams and across all departments and locations.
What will you do as a CRM Associate?
Delivery of all CRM activity for the business unit including Conversion, Retention, Reactivation and Cross Sell
Initiate and implement weekly/monthly/yearly marketing plans with a view to optimising commercial return and player engagement on all communications
Work closely with the Acquisition, MarComs and Product teams to work on tactical plans in order to convert, reactive and retain customers
Work closely with Regional and Sports teams to ensure maximum exposure of each campaign is leveraged
Ensure the business unit has the optimal promotions plan to ensure bonus spend is in line with budget while maximizing ROI
Defining promotion specifics including promo mechanics, prize structures, bonus & wagering configurations, segmentation, communication plans and terms & condition
Co-ordination of all player communications including emails, direct mailers, client messages and SMS, ensuring relevant and accurate information is displayed
Co-ordination of mailing and contact lists, checking the accuracy of the data and the segmentation of lists
Monitor customer experience across all channels and identify opportunities, trends, etc. in order to manage key improvements aimed at increasing the lifetime value of our players
Produce full campaign analysis for each product and promotion, enabling the business to understand the effectiveness of the activity
Contribute towards improving our various promotional tools, reporting tools, CRM & bonusing systems, segmentation systems, email templates, etc.
What do you know that makes you a great CRM Associate?
Minimum 1 year experience within a marketing or CRM environment
A keen interest in and knowledge of online gaming products
Good knowledge of Email marketing tools and overall campaign Best Practice
Experience of working with Content and/or Campaign Management Systems
Experience with campaign Journeys and programs
Highly creative with excellent attention to detail
Good analytical skills and experience in segmenting data
Team player, able to work with multiple business units to achieve objectives
Strong interpersonal and communication skills (verbal, written and presentational)
Salary based on experience with bonus & an excellent relocation and benefits package.